In business ‘Cash is King’ and cash flow is one of the most critical components of success for any business. Without cash, profits are meaningless. Many profitable businesses on paper have ended up in financial difficulty because the amount of cash coming in doesn’t compare with the amount of cash going out. With good cash flow management, businesses can identify investment that is needed to compete, eliminate investment that is not, control costs and identify negative trends early on.

Also good cash flow management is viewed as a very positive factor by financial institutions when applying for finance.